So who the heck am I?

I ask myself that same question sometimes, LOL. By the way I am now with Century21 Affiliated I am still working on updating my intro video below to reflect the correct brokerage. Life happens  🙂


I am passionate about Real Estate I know that is a very general statement but I honestly mean it from the bottom of my heart.

Ever since I was a teenager I wondered what the big stink was about real estate. I started off in the engineering telecom field but I quickly got tired of the corporate mumbo jumbo so I decided to jump into Real Estate full force as of 12 years ago and still loving it like it was my first day on the job.

I was a solo broker for about 3 years before I started aa small brokerage of my own. Having learned the ropes in the real estate field I opened up my firm in 2008 at the height of the economic recession with 15 agents. I also became certified as a women minority owner with the City of Chicago, Cook County and the State of IL and I have actively participated in opportunities with Illinois government entities.

I have also worked with the IL Housing Development Authority throughout Chicago and Suburbs.

Unfortunately, I quickly learned how agents were a big responsibility and managing a firm was a big challenge so I made a life decision to stop being stressed and not end up going to the hospital. I closed my brokerage in 2013 and went on to being a solo broker. 

But before I went solo I merged my independent brokerage Home Evolucion Real Estate with Century 21 Affiliated and became managing broker of 90 agents.

I quickly learned how much I disliked managing and babysitting people, so I quit being a managing broker and went on to being solo again.

I did that because I wanted to give the best customer experience to my clients and go the extra mile. Since going solo again I am much happier and have been blessed with opportunities I would not have had while running my own brokerage.

I also have had the opportunity to join the Goldman Sachs 10,000 Small Business. Goldman Sachs 10,000 Small Businesses is an investment to help entrepreneurs create jobs and economic opportunity by providing access to education, capital and business support services.

I was born and raised in Chicago, I have a bachelor’s degree in Computer Information Systems from DeVry University and an Associates degree in Computer Science.

I was recently on Chicago Tribune & Channel 5 news NBC where I was featured as an advocate for Realtor Safety. 

One of my other passions is social media. I am highly involved with social media and live streaming. I started live streaming on periscope and quickly went on to Facebook live streaming. 

Here is an example of my persicope days…

I do a ton of livestreaming on my Facebook business page here is an example, feel free to like the page as well.

In this video I talk about showing a 4bd, 2ba home in Addison where sometimes a little cosmetic work is needed to get the home where you want it.

Another platform that I am extremely loving is instagram in this video I show you my daily showing routine and in my lifetime I’ve shown over 1,000 homes. Feel free to click on the image below to check out my insta story.

sonia figueroa spanish speaking instagram

In 2017 I  was named in an Inman articles as one of the top snap chatters for real estate. In my opinion snapchat has lost it’s luster a little bit so I’m not on there so much but below is a bit of talk on how I used snapchat to show my authenticity and transparency. 

19+ real estate Snapchatters you can’t help but watch

“I say Real Estate is a PEOPLE business. Creating relationships and maintaining them throughout my lifetime is the upmost importance to me.

My favorite quote is “everything happens for a reason

Helping seller’s sell their homes to get top dollar and guiding those that are lost in this jungle of finding a home for the very first time.  Buying or selling a home are huge commitments kind of like when you buy your first car or have that first date. You feel overwhelmed, anxious, sad, happy, mad you will go through an emotional roller coaster but have NO FEAR Sonia’s here LOL! I know that was cheesy 🙂

Buying a Home in Chicago, Illinois?

Buying a home in Chicago, Illinois? I will help you finding a home of your dreams by understanding your needs and requirements. I provide services in North Center, Roscoe Village, Logan Square and Humboldt Park,Dunning, Montclare, Portage Park, Albany Park, Avondale, Garfield Ridge, Hermosa and the northwest suburbs. But truthfully I have been everywhere in the city. Once I know what kind of home you need, I will work relentlessly to find the right home for you, because I know people do not compromise when it comes to such a huge deal.

Selling Your Home in Chicago, Illinois?

Want to sale your home in Chicago, Illinois? My expertise in the Chicago and Suburbs, and real estate industry will help ensure that you get the good price for your home. I always make sure that the right people see your home.

I am always available here for personal service by phone or email, so feel free to contact me with questions any time!

My contact information:

Email: [email protected]

Cell ph# (773) 308.5505